Baby Einstein is a well known educational DVD that is meant to expose children to music and the arts. Creator Julie Clarke created Baby Einstein while working as a stay-at-home mom. The Baby Einstein series specializes in interactive activities for children. These interactive activities teach children about classical music, art and poetry. Parents magazine published on article of Julie Clarke and her Baby Einstein venture. The article by Cathy Garrard entitled Big Idea: Meet the Creator of Baby Einstein provides Clarke's complete perspective. The idea of Baby Einstein started when Clarke wanted to introduce her child to videos which reflected her love of music, poetry, and art. Julie Clarke soon learned that those videos did not exist. Clarke then decided to take matters into her own hands and create a video that her baby could watch. Clarke initially invested $15,000 so after creating her first video she decided to send it to a company. The company finally watched her video and loved it. After her videos turned into a $22 million dollar business they decided to sell the rights of Baby Einstein to Walt Disney.
http://www.parents.com/baby/development/intellectual/baby-einstein-creator/
The Baby Einstein empire is another instance where a stay-at-home mom created a product that would revolutionize the world. The Baby Einstein DVDs will impact the future generation of children and their mothers. Julie Clarke has proven to be inventive and resourceful in creating a product where she felt there was a demand.
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